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Rapala VMC Corporation is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories. The Group has its own distribution companies in all the main markets and the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Ireland, Estonia and China. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Storm, Blue Fox, Luhr Jensen, Williamson, Terminator and Marttiini. The Group, with net sales of EUR 227 million in 2006, employs some 4,000 people in 29 countries.
Our vision at Rapala Freetime is to be the Australian market leader in product development, sales and customer service and stock in excess of 4500 product lines.
Rapala Freetime Australia also distribute Okuma Reels and Rods and Silstar Reels, Rods and Accessories.
Based in Sydney, the Rapala Freetime Australia was founded in 1984. With 21 employee’s in the head office and 13 Representatives to sell and market our products across all states. Rapala Freetime is one of Australia’s largest tackle distributors.

:Freetime - Latest Product Release

Rapala MaxRap

Every once in a while a truly sensational lure emerges from the pack setting a new standard for exceptional performance and fish catching result – meet the all new MaxRap 13 from Rapala.

This short-lipped, thin bodied minnow is designed to swim at 1-2 feet below the surface and with its slightly arched back it swims and rolls like that of a real life baitfish. The MaxRap 13 slowly rises in saltwater when paused, in fresh it suspends giving off an irresistible fish-catching vibe to the max.

As good as it looks and fishes, it’s the way it casts that makes it stand out in the crowd, the MaxRap launches like a rocket even into the strongest winds fishable, it will outcast anything in your tackle box. The MaxRap is all about maximum casting distance and maximum performance. With its patented internal MaxCast mechanism for max long casts the MaxRap easily outcasts any other lure of its type. The MaxRap features an aerodynamic shape balanced with tungsten balls for max casting accuracy, internal laser-engraved scales for max realism, non-corrosive Spark Point VMC hooks for max sharpness and penetration and an oval line tie plus individual hand-tuning and tank-testing for max swimming action.

As it swims the MaxRap 13 literally turns on its side creating an extreme flashback from all angles drawing in fish from all directions, run it slow and steady or fast and erratic it matters not as the bait will perform at most speeds.

This new go-to lure comes in 8 natural baitfish colour attractor patterns and is designed to swim at 1-2 feet below the surface – perfect for fishing tough structure.

Take no prisoners; take fishing to the max with the new MaxRap from Rapala.
Available NOW!

Rapala Xtreme Action Packs

As if Rapala X-Rap Lures weren’t already Xtreme enough... They now come in an attractively displayed triple pack featuring never-before-seen colours! These new Xtreme Action Packs from Rapala are not only practical but also make sensational gift ideas; why not grab one for the angler who already has it all, or as a gift for Father’s Day, Christmas, Birthdays or any other special occasion, grab one for yourself but just make sure you hide it from your friends, who will be Rapala Red with envy on your next fishing trip.

There are four Rapala Xtreme Action Packs currently available; two featuring X-Rap 06 lures and the other two featuring X-Rap Saltwater 10 lures in differing colours.

Keep your eyes peeled for the Xtreme Action Packs, because fishing without a Rapala X-Rap is called sightseeing.

Rapala Mini Split Ring Pliers

Redesigned for 2009 the Rapala Split Ring Pliers make it a snap to change out or replace hooks.

These pliers feature an anti corrosive design, a leaf spring for easy one handed operation as well as ergonomic soft grip handles for added comfort.

The offset design of this tool and the ability to fit easily into the palm of your hand allows the user to replace hooks and rings efficiently with ease.

PAKULA DOJO PECHE SHACKLE

Pakula Shackles are incredibly strong made from 304 Stainless Steel, the Extra Small size will take weights of 300kg and the Small over 400kg which is beyond the standard used in Game Fishing rigs today.

• The benefits of using Shackles in rigs is they allow the lure freedom to exhibit the lure makers desired action.

• They allow the hooks to self center which minimises lure spin and line twist.

• They allow you to easily change lure rigs from no rigs for switching or swapping between single and double hook rigs or damaged rigs to fresh new ones.

Dojo Peche Shackles are available in two sizes the XS is designed for hooks sizes 15,20,25 and 30 whereas the S is for 35 and 40mm gap hooks. Look out for the new Pakula Dojo Peche range from your local fishing tackle specialists in stores from October 2007.

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